To help guide potential enthusiasts in the right direction, here are a few simple ways in which you can sell the upgrade with confidence and skilled knowledgeability.
Step 1: Do a System-Wide Audit
Many people who invest in a custom car audio system don’t realize that having more power to draw from will ensure their system will run at optimal capacity. This is the perfect opportunity to assess the current setup and ask potential customers to give a rundown of any and all sound or electrical issues they may be experiencing.
Keep in mind that these issues won’t always be car audio related, but take an inventory of it anyway, as it will better help you to make the best car audio battery recommendations.
Step 2: Outline the Pros and Cons
For every reason an audio enthusiast needs a power upgrade, that same enthusiast can find two more reasons why they should hold off on pulling the trigger.
Setting up a comprehensive list of pros (and cons) not only puts a customer’s need for an upgrade into better perspective, it also shows your unbiased and knowledgeable approach to the situation.
Step 3: Suggest, Don’t Sell
This is arguably the most important aspect of the process. More often than not, a car audio aficionado is going to jump into the prospect of upgrading armed with their own research, ready to poke holes into your sale’s approach, and that’s perfectly okay.
Creating a rapport with a potential customer is the best way to get to the heart of their issue and serve as an advocate for their needs. The customer came to you for your professional expertise, so use it to make the best case for an upgrade, not to simply sell a specific product or preferred brand.
Stinger Electronics prides itself on being a leading provider of high-end, quality car audio products and experienced technical support for car audio system dealers and enthusiasts around the country. For more information on how we can help you enhance your current car audio installation projects, contact us at (800) 477-2267.